Food machinery is an important means of transformation value-added processing of agricultural products, to promote agriculture, value-added agricultural products and increase farmers' income has a pivotal position, therefore, we should objectively analyze food machinery market environment, seize this rare historical opportunity, is conducive to the healthy development of food machinery manufacturing industry in our country.

1.market applicability analysis

(1).the size of applicability. Our food processing enterprises to use the equipment is mainly divided into large, medium and small three sizes. According to the requirements of national industrial policy and industrial development focus on developing, large scale of production, and small-scale production enterprises should according to the market economic law course. However, China's main food machinery manufacturing production equipment is given priority to with the equipment of medium and small size enterprises, and the use of large complete sets of equipment there are still a lot of imports.

(2).technical applicability. Food machinery in our country's existing technology class is mainly divided into high, medium and low three levels. According to the requirements of national industrial policy and industrial development focus on developing, high-end technology level, and low technology level should not be key support, with the development of industry gradually be eliminated. However, China's food machinery manufacturing equipment level are mainly composed of medium and low, and the use of high-tech products supply large rely on foreign companies.

(3).the seasonal applicability. Due to the variety of agricultural products, there are many food processing belongs to the seasonal production, such as potato machining, sweet potato, cassava processing, fruit processing, vegetable processing, sugar processing, etc. The need for seasonal production of food machinery, must fully consider different geographical conditions, different seasons and different seasons climate processing technical requirements of the product.

2.the strategic environment analysis

(1).the advantage analysis. One is fast food machinery of development, has entered the product structure adjustment and improve the ability to develop innovative and stage of development in line with international standards. The second is to form a group of food machinery manufacturing enterprises have certain advantages, forming a has certain development ability of research and development team. 3 it is at all levels of government attaches great importance to the agricultural product processing industry and food industry, for the development of food machinery to create a good policy environment and market environment.

(2).the disadvantages. One is food machinery of the overall technology level backward, part of the high-end products are mostly take the introduction, generic or reference design method such as manufacture of surveying and mapping, most products are low level repeated. The second is the independent development ability is weak, inadequate research, the vast majority of enterprises in the industry does not have technology research and development capabilities. Three is the main body of the industry of new and high technology mainly rely on overseas, little products with independent intellectual property rights and the lack of technological leapfrogging strategy measures, most enterprises is difficult to carry out technical innovation.

(3).the opportunity analysis. One is the party and government to develop a series of support policies, the development of agricultural product processing industry and food industry as agricultural structure adjustment and an important task of transformation of value-added agricultural products and farmers' income, high pull function on the development of food machinery market. The second is the implementation of the strategy of "western development" and "revitalization of the northeast old industrial base strategy", which provides a new development space for the development of food machinery and the market demand. Third, along with the further implementation of the WTO rules, food machinery will revolve around the international rules and practices to promote the class technology. Four is with the implementation of the "11th five-year" plan, a batch of new technology, new equipment, new standards will be rising, will push the faster development of food machinery in China.